A few years ago, America whole heartedly welcomed a 16 year old Australian girl with a love for hip-hop and a desire to make it big. It wasn’t until 2012 that Amethyst Amelia Kelly, better known by her stage name Iggy Azalea, would start to gain traction in the musical arena, particularly in the southern region of the US. It wasn’t really that Iggy Azalea was bringing forth some serious spitfire talent to the game, especially in a market that is pretty tough for female rappers, but more so a different image and controversial approach. After teaming up with Atlanta based rapper T.I., Iggy’s notoriety began to expand with her controversial title pieces D.R.U.G.s and Pu$$y going viral on the internet’s greatest gateway to fame, YouTube. People took notice of the tall blonde Australian rapper, including major pop artists such as Ariana Grande and Jennifer Lopez who have both featured her on recent singles.
I took notice of the Australian rap star over 3 years ago, when D.R.U.G.S. was taking off with the YG feature. Although it was refreshing to see an artist that didn’t really fit the ‘norm’ be able to spit bars, (I guess out of my own secret envy to be able to do such a thing), there was really nothing about her music that blew me away or made me think “this girl is going to be a game changer”. I’ll tell you one thing that Iggy Azalea lacks, in my opinion, is a motif. Ok, we’ve established she was a young high school dropout who moved to America to be accepted in the hip hop community she was so passionate about… so why not use that? Instead, she continues to rap about things that mostly anybody can and doesn’t speak on anything that gives her a sense of credibility. Your turning into an International sensation (I cringe as a I type those words in context with this artist) and you don’t even use your following to speak on things that could actually impact your audience. You’ve worked to gain acceptance in one of the most highly criticized musical genres and don’t even say anything to do it actual justice? It honestly baffles me. No, it straight up disappoints me.
I think the rest of the world is starting to catch on to the false persona that is Iggy Azalea. A recent video went viral with Iggy Azalea performing what seemed to be comprehended as a type of “gibberish” slew of words, which by the way she delivered it you couldn’t help but think “she has to be saying something, right?”. Well it wasn’t too far after that another video surfaced on the internet comparing the audio of Iggy’s performance to a quick-spit rap by Compton artist, Kendrick Lamar. Ouch! It seemed as if the internet viewers had a pretty consistent opinion on the lyrical vandalism, and I’ll go as far as to say SLAUGHTER, of a bonafide West Coast hip hop artist. Come on Iggy, that’s just disrespectful!
Shortly after, it ticket sales to her upcoming Summer tour have completely plummeted and rumor has it that it is the reason behind the recently reported cancellation of her tour. Her most recent single featuring Pop Icon Britney Spears, “Pretty Girls”, has only had under 100,000 digital sales. Although no one can accurately predict the future of Iggy Azalea’s music career, I think it’s safe to predict that the consumers are going to demand some ‘realness’ in order to gain their confidence back. Although not as detrimental as Milli Vanilli, or Ashlee Simpson for the millennials, lip syncing catastrophe that ultimately led to the destruction of their musical (or not-so-musical) careers, this is a potentially large setback for the Australian female rapper. There’s nothing fancy about being fake, Iggy. Get out of the game and make room for real music.